When creating content for first View, you should: (Select all that apply.)

1. Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
2. Use extremely loud music: Loud noises attract attention and can help give your ad more views.
3. Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
4. Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.

Correct Answer:

• Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
• Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
• Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.