When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?

1. Building campaigns around specified manual optimization levers
2. Segmenting account structure via device and match type with the aim of customizing creative
3. Creating the most campaigns possible in order to reach business goals
4. Focusing account structure on business goals as opposed to channel silos

Correct Answer :

• Focusing account structure on business goals as opposed to channel silos