When creating ad units, which ad type should publishers choose to maximize revenue and why?

1. “Display Only” because this allows for rich media ads as well as images, which will bring in maximum revenue.
2. “Text Only” because those have the highest click-through-rates.
3. “Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.

Correct Answer:

• “Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.