When creating a blog title, why do the number of characters in the title matter?

1. It doesn’t matter as long as the title is descriptive.
2. Search engines show a limited amount of characters and a cut off title could affect click-through rates.
3. If the blog post will be shared on Twitter, a tweet can only have 140 characters.
4. You should only be including one primary keyword within your title.

Correct Answer:

• Search engines show a limited amount of characters and a cut off title could affect click-through rates.