When comparing the effectiveness of Mercado Ads in running branding campaigns with other media in the on-line industry, which of the following statements is true?

1. The effectiveness depends on the strategy; traditional communication media are usually 17% more effective.
2. It provides an environment with a purchase mindset in 45% of the cases.
3. It is highly effective in increasing the purchase intention by 78%.
4. It is 2.4 times more effective than other media in the industry.

Correct Answer :

• It is 2.4 times more effective than other media in the industry.