When an individual is looking to purchase a solution to solve a problem or fulfill a need/want, what is the typical order of their buyer’s journey?

1. 1) Have realized and expressed symptoms of a potential problem or opportunity, 2) Have clearly defined and given a name to their problem or opportunity, 3) Have defined their solution strategy, method
2. 1) Have clearly defined and given a name to their problem or opportunity, 2) Have defined their solution strategy, method or approach, 3) Have had their problem solved by their solution strategy.
3. 1) Have realized and expressed symptoms of a potential problem or opportunity, 2) Have clearly defined and selected a solution type to solve the problem or opportunity, 3) Have defined their solution
4. 1) Have clearly defined and given a name to their problem or opportunity, 3) Have defined their solution strategy, method or approach, 3) Purchased their ideal solution and began to evaluate it.

Correct Answer:
1) Have realized and expressed symptoms of a potential problem or opportunity, 2) Have clearly defined and given a name to their problem or opportunity, 3) Have defined their solution strategy, method