When ad campaigns are optimized by Google’s AI, what does that mean?

1. It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
2. It means they use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
3. It means they use data-driven attribution to automate tasks, and the process has all the necessary data.
4. It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.

Correct Answer:

• It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.

Explanation: When ad campaigns are optimized by Google’s AI, it means that they harness the power of AI and machine learning to predict and maximize conversion outcomes. Google’s AI processes extensive campaign data and customer behavior, identifying patterns and connections instantaneously. This real-time analysis aids in optimizing various components such as bidding and creative aspects, ultimately enhancing performance and boosting conversions. Thus, by utilizing Google’s AI, campaigns can direct machine learning models to achieve desired business outcomes.