When a visitor comes to your website and clicks on a call-to-action for a “complimentary guide,” what page should they be taken to next?

1. A landing page with the headline “Download our free guide!”
2. A landing page with the headline “Download our complimentary guide!”
3. A Twitter search for people talking about the guide.
4. A thank you page with the headline “Thanks for downloading our guide!”

Correct Answer:
A landing page with the headline “Download our complimentary guide!”