What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?

1. Upgrade Google Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360
2. Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking
3. Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions
4. Use the Google Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between AdWords and Analytics

Correct Answer:

• Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking