What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

1. Run a Campaign Experiment on the existing campaign that switches between both landing pages
2. Replace the existing landing page with the new one and compare this month’s data to last month’s
3. Create another campaign for the new landing page and compare the two campaigns
4. Create another ad group for the new landing page and compare the two ad groups

100% Correct Answer

• Run a Campaign Experiment on the existing campaign that switches between both landing pages