What’s the difference between qualitative and quantitative research?

1. Qualitative studies generate data based on observing a person or thing directly; quantitative data is gathered indirectly.
2. Studies that are quantitative in nature generate data based on observing a person or thing directly, whereas qualitative data is gathered indirectly
3. Quantitative studies are only done via surveys; qualitative studies can be done a myriad of ways.
4. Qualitative studies give you better insights than quantitative studies.

Correct Answer :

• Qualitative studies generate data based on observing a person or thing directly; quantitative data is gathered indirectly.