What’s the difference between attitudinal and behavioral research?

1. Attitudinal research measures what your customers say; behavioral measures what they do.
2. Behavioral research measures what your customers say; attitudinal measures what they do.
3. Attitudinal research measures quantitative data; behavioral research measures qualitative.
4. Behavioral research measures quantitative data; attitudinal research measures qualitative.

Correct Answer :

• Attitudinal research measures what your customers say; behavioral measures what they do.