What’s the definition of a tag, as it pertains to digital advertising?

1. A tag is a large snippet of code that’s placed on the conversion page of a website.
2. A tag is a small snippet of code that’s placed on the conversion page of a website.
3. A tag is a large snippet of code that’s placed on the home page of a website.
4. A tag is a small snippet of code that’s placed on every page of a website.

Correct Answer:

• A tag is a small snippet of code that’s placed on every page of a website.

Explanation: A tag, in digital advertising, is a small code snippet placed on every page of a website. It collects valuable data on user actions and behaviours after clicking on an ad, transmitting it back to the Google Ads account for analysis. Tags enable understanding of user engagement, preferences, and can be customized to prioritize important conversions. By effectively implementing tags, advertisers optimize their advertising strategies and achieve better results.