What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?

1. A Google tag will replace Tag Manager, which has less accurate data.
2. A Google tag is used to deploy and modify both Google and third-party tags.
3. A Google tag is a tag snippet for Google Shopping that’s needed for tracking.
4. A Google tag is a JavaScript framework, also known as gtag.js.

Correct Answer:

• A Google tag is a JavaScript framework, also known as gtag.js.

Explanation: The Google tag, defined to new advertisers as a powerful tool by digital marketing consultants, is a versatile JavaScript framework, otherwise known as gtag.js. This framework facilitates website tracking, facilitating insights on visitor behavior and campaign effectiveness, thus helping to maximize website performance and marketing strategies.