What’s the best indicator that a campaign is increasing customer loyalty?

Options 1:

1. Customer referrals
2. New customers
3. Purchase intent
4. Overall brand awareness

Correct Answer:

• Customer referrals

Options 2:

1. Volume growth of customer referrals
2. Increased brand favorability of new product
3. Increased brand awareness
4. An increase in average order size

Correct Answer:

• Volume growth of customer referrals