What’s the basic goal of an advertiser’s dynamic creative strategy?

1. To reconnect with customers who visited the advertiser’s site previously
2. To reach consumers right when they’re looking and help them along their purchase journey
3. To reconnect with customers after they’ve had time to process an initial ad contact
4. To reach as many different kinds of people as possible with the same quality message

Correct Answer:

• To reach consumers right when they’re looking and help them along their purchase journey