What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

1. Proactively target an audience with most-engaging video assets.
2. Send push notifications to high-value users, reminding them to use an app.
3. Focus marketing strategies on similar users who bring long-term value to a business.
4. Focus marketing efforts only on those users that are already engaging with an app regularly.

Correct Answer:

• Focus marketing strategies on similar users who bring long-term value to a business.