What’s one way you can engage with your team when developing an online-to-offline strategy?

1. Ask thought-provoking questions to align on customer and business goals
2. Follow a traditional marketing structure designated online and offline teams
3. Set separate online and offline KPIs and business objective for each team
4. Meet with each team separately to learn about their O2O strategy

Correct Answer :

• Ask thought-provoking questions to align on customer and business goals