What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

1. Consumers are more likely to remain loyal to a previous or popular brand.
2. Consumers are buying from whichever platform or brand gives the best experience.
3. Consumers are buying less frequently from brands with high ratings.
4. Consumers are buying less frequently outside of office hours.

Correct Answer:

• Consumers are buying from whichever platform or brand gives the best experience.