What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

1. This can expand your reach to sites you do not intend.
2. Categories change so frequently that they have an unpredictable effect on reach.
3. Doing so can significantly reduce the inventory your ads can appear with.
4. It can be expensive to implement and maintain.

100% Correct Answer

• Doing so can significantly reduce the inventory your ads can appear with.