What’s an example of an omnichannel goal?

1. A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
2. A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
3. The store marketing team at a large pet company wants to double only in-store sales by Q4.
4. The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

Correct Answer:

• The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

The goals that can be achieved using online and offline channels are called omnichannel goals.

Omnichannel goals: Optimize for both online conversions (leads) and offline conversions (store visits). Grow online and offline sales using omnichannel goals.