What’s an action Omnichannel customers take when deciding to make a purchase?

1. Omnichannel customers make purchases in-store only and account for disproportionately more sales
2. Omnichannel customers interact with a product or service at the store versus digitally
3. Omnichannel customers make purchases in silos, either online and in-person
4. Omnichannel customers interact with a product or service digitally multiple times before purchasing

Correct Answer :

• Omnichannel customers interact with a product or service digitally multiple times before purchasing