What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?

1. Set a CPA goal of $60, and then incrementally increase the goal over time.
2. Set a $45 CPA, and then continue to lower it in $5 increments over time.
3. Set a $10 goal, and bid very high.
4. Set the counting method to include only a percentage of the post-view clicks.

Correct Answer:

• Set a $45 CPA, and then continue to lower it in $5 increments over time.