What’s a best practice when writing a headline for a Search Ad?

1. Highlighting the business hours
2. Including the names of competitors
3. Providing the full URL in the headline
4. Including at least one keyword in the headline

Correct Answer:

• Including at least one keyword in the headline

Be clear about what you’re promoting. Your customers should know what to expect when clicking your ad. Include at least one of your keywords in your ad headline. If you’ve included “digital cameras” as a keyword, your ad headline could be “Buy Digital Cameras.”

Read more here: https://support.google.com/google-ads/answer/6238020