Google Ads Search Certification Exam Answers

What’s a benefit of using Customer Match audience solutions?

Latest Update on 14th June, 2023 by Certification Course Answers

What’s a benefit of using Customer Match audience solutions?

  1. Having the ability to develop and segment lists based on demographics
  2. Collecting users who have interacted with your website via the Google Ads remarketing tag
  3. Connecting with new prospective users whose interests align with your product
  4. Using your first-party data to reconnect with previous customers

Correct Answer:

  • Using your first-party data to reconnect with previous customers

Customer Match helps you reach custom segments of your existing customers and deliver a tailored message when it’s most relevant to them by uploading first-party customer data, which we use to match against Google users.
Customer Match helps you reach these customers, re-engage with them, and find new customers like them across Search, Shopping, Gmail, YouTube, and Display.

Read more here: https://support.google.com/google-ads/answer/10550383

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