What would you recommend to a retail publisher who is trying to run a forecast for Black Friday (a day when users buy a lot more goods than usual) in Ad Manager?

1. None of the Above
2. Nothing, Ad Manager will automatically know to increase inventory based on what happened last year
3. Forecast Adjustments & Historical Basis Rules
4. Ad Manager’s forecasting team creates a statistical model that it uploads to all networks globally to adjust for increased Black Friday delivery
5. A and C

Correct Answer:

• Forecast Adjustments & Historical Basis Rules