What would be the best format and message for a women’s clothing retailer in the “Do” stage?

1. Newsletter on tips to take care of your new garment
2. Skippable pre-roll ad talking about how the clothing is manufactured and designed
3. Blog post outlining fashion trends
4. Search ads with discounts and a site-link extension leading to product

100% Correct Answer:

• Search ads with discounts and a site-link extension leading to product

Related Options:

1. Newsletter on tips to take care of your new garment
2. Blog post outlining fashion trends
3. Search with ad extensions offering discounts and a click-to-buy extension
4. Skippable pre-roll ad talking about how the clothing is manufactured and designed

100% Correct Answer:

• Search with ad extensions offering discounts and a click-to-buy extension