What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign?

1. Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.
2. The ad with the highest combined CTR, bid and quality coefficient will appear.
3. The regular ad will appear, because they have priority over all other ad types.

Correct Answer:

• Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.