What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?

1. You’d use lead generation.
2. You’d use online sales.
3. You’d use product and brand consideration.
4. You’d use brand awareness and reach.

Correct Answer:

• You’d use product and brand consideration.

You’d use product and brand consideration, Google Video campaign to increase retention and loyalty for your brand.

Explanation: To increase retention and loyalty for your brand, use a product and brand consideration video campaign on Google. This type of campaign shows ads across both YouTube video and YouTube search networks, expanding your reach and helping you reach potential customers. Use this type of video campaign to target users who have shown an interest in your brand or similar products to increase brand retention and loyalty.