What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?

1. You’d use brand awareness and reach.
2. You’d use online sales.
3. You’d use lead generation.
4. You’d use product and brand consideration.

Correct Answer:

• You’d use product and brand consideration.

You’d use product and brand consideration if your goal was to increase purchase intent for your products.

Explanation: If your goal is to increase purchase intent for your products, a “Product and Brand Consideration” Google Video campaign would be appropriate. This type of campaign showcases products and promotes brand recognition and awareness, which can lead to increased purchase intent.