What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

1. Non-skippable in-stream ads and skippable in-stream ads
2. Skippable in-stream ads and bumper ads
3. Non-skippable in-stream ads and in-feed video ads
4. Skippable in-stream ads and in-feed video ads

Correct Answer:

• Skippable in-stream ads and in-feed video ads

Skippable in-stream ads and in-feed video ads are the two video ad formats, optimized for engagement and designed to help customers think of you first when they’re looking to buy.

Explanation: Skippable in-stream ads and in-feed video ads are optimized for engagement and designed to help customers think of you first when they’re looking to buy. In-feed video ads appear in YouTube search results, watch next, and the YouTube Home feed while skippable in-stream ads play before, during, or after other videos on YouTube and other Google video partners. Both ad formats drive conversions, influence consideration, and reach new users across multiple devices.