What three criteria should you use when deciding to automate a conversation on your website?

1. That it is significant, cheap, and easy.
2. That it is purposeful, replicable, and impactful.
3. That it is repeatable, predictable, and impactful.
4. That it is relationship-focused, replicable, and easy.

Correct Answer:

• That it is repeatable, predictable, and impactful.