What should you keep in mind when selecting events to measure in a Google App campaign?

1. Pick an event with low value that happens on a very significant basis.
2. Pick an event that can be compared against similar apps.
3. Pick an event that matters to your business and occurs frequently.
4. Pick an event with significant value, regardless of how often it occurs.

Correct Answer:

• Pick an event that matters to your business and occurs frequently.