What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

1. The click analysis report
2. The campaigns report
3. The attribution report
4. The conversions report

Correct Answer:

• The attribution report

Explanation: The ‘Attribution report’ is the answer when you’re analyzing conversion data of a Search Ads campaign in Google Ads and want to understand how changes to the attribution model could influence conversion reporting. Attribution reports unveil the routes consumers take to finalize a conversion, indicating the effect of certain keywords. They enable estimations of the possible impact of changes to your attribution model, despite not covering all conversion types. These reports offer valuable insights into the harmony of your advertising efforts in creating conversions.