What platform uses event-based data instead of session-based data?

1. Google Ads Conversion Tracking
2. Universal Analytics
3. Google Analytics Classic
4. Google Analytics 4

Correct Answer:

• Google Analytics 4

Explanation: Google Analytics 4 (GA4) uses an event-based data model instead of the session-based model used in Universal Analytics. In GA4, every interaction is captured as an event, eradicating the distinction between hit types found in Universal Analytics. For instance, when someone views a page on your website, GA4 triggers a ‘page_view’ event. GA4 doesn’t use the notions of Category, Action, and Label like Universal Analytics, prompting a rethinking of data collection according to the GA4 model.

Reference: https://support.google.com/analytics/answer/9964640