What may happen if you optimize towards online conversions only?

1. You may miss out on potential customers who purchase offline only or research online but buy in-store.
2. You may miss out on potential customers who engage across all ad formats
3. You may miss out on potential customers who show interest in your product.
4. You may miss out on potential customers who watched your ad

Correct Answer :

• You may miss out on potential customers who purchase offline only or research online but buy in-store.