What kinds of information does your marketing team likely need included in a persona?

1. The number of people represented by that persona that they need to bring to the website each month.
2. How the persona finds answers to problems, and how they prefer to be communicated with.
3. The persona’s first name and email address so they can be sent personalized marketing emails.
4. The size of the target market represented by each persona.

Correct Answer:

• How the persona finds answers to problems, and how they prefer to be communicated with.