What kinds of information does your customer service team likely need included in each persona?

1. They’re service level agreement (SLA) when serving people who match that persona.
2. The percentage of your customer base represented by that persona.
3. The persona’s full contact information and purchasing history so they know how to respond to service calls from them.
4. The parts of your offering that the persona likes most and least.

Correct Answer:

• The parts of your offering that the persona likes most and least.