What kinds of factors contribute to an optimization score recommendation being surfaced in an account?

1. Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
2. The results of agorithms which identify the changes that would lead to the largest increase in campaign spend, irrespective of performance impact
3. When advertisers need to expand their business objectives, recommendations are surfaced.
4. Every type of recommendation is surfaced for every individual and manager account.

Correct Answer :

• Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective