- Uncover referring websites highly relevant to your website’s niche
- Check whether some websites sending links to your domain have suspicious signals of being a part of PBN
- All of the above
- Get an idea about referring websites not quite related to your niche
The Network Graph in Semrush’s Backlink Analytics can help you to get insights into the following:
- The referring websites that are most relevant to your website’s niche. The Network Graph shows you a visual representation of the backlinks that your website has received. You can use this information to identify websites that are relevant to your niche and that are likely to be sending you high-quality backlinks.
- Whether some websites sending links to your domain have suspicious signals of being a part of PBN. PBN stands for private blog network. It is a network of websites that are created specifically to build backlinks to other websites. PBNs are often used to manipulate search engine rankings, and they can be harmful to your website if you receive backlinks from them. The Network Graph can help you to identify websites that may be part of a PBN by looking at their Trust Flow and Citation Flow scores.
- The referring websites that are not quite related to your niche. This can be helpful for identifying websites that may be sending you spammy backlinks. You can then remove these backlinks from your website to improve your search engine ranking.
So the answer is all of the above.