What kind of data does Audience Deals use to create more effective campaigns?

1. Mercado Libre’s first-party data, that is, information that Mercado Libre collects directly from its audience or customers.
2. Second-party data, that is, first-hand data that Mercado Libre obtains from other publishers.
3. Third-party data, that is, data obtained from multiple external sources.
4. A combination of second-party data and third party-data.

Correct Answer :

• Mercado Libre’s first-party data, that is, information that Mercado Libre collects directly from its audience or customers.