What is your role during the consideration stage of the buyer’s journey?

1. To help the buyer define their goals and challenges.
2. To help the buyer understand the different ways they might address a goal or challenge.
3. To convince the buyer to buy your product or service.
4. To help the buyer weigh the pros and cons of your solution relative to other options.

Correct Answer:

• To help the buyer understand the different ways they might address a goal or challenge.