What is the risk to a brand if it wants to be everything to every possible customer?

1. It would spend too much money automating its marketing efforts.
2. It won’t be able to keep up with the demand.
3. It could lose its unique differentiator within the market.
4. There is absolutely zero risk. This is what all brands should do.

100% Correct Answer:

• It could lose its unique differentiator within the market.