What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

1. Make sure all of these search terms are included as keywords, regardless of relevance
2. Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
3. Add search terms that are not leading to many clicks as negative keywords
4. Add sitelinks to your ads to make them even more prominent

100% Correct Answer

• Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords