What is the most important reason for why marketing and sales should share the same goal(s)?

1. Alignment around goals makes it easier for the company to manage employees.
2. Alignment around goals puts an emphasis on collaboration and holds marketing and sales accountable to each other.
3. Alignment around goals reduces the number of employees necessary to hit revenue goals.
4. lignment around goals makes it less expensive to run an organization.

Correct Answer:
Alignment around goals reduces the number of employees necessary to hit revenue goals.