What is the goal of the ad serving model?

1. To help creators share their most creative ads to advertisers.
2. To help serve the most lucrative ad to the right viewer at the right time.
3. To help viewers watch their favorite ads.
4. To help brands target only audiences they're interested in.

100% Correct Answer:

• To help serve the most lucrative ad to the right viewer at the right time.

Related Options:

1. To target audiences that are unlikely to click on an ad.
2. To help artists share their most creative ads to advertisers.
3. To help viewers watch their favorite ads.
4. To serve the highest-value ad to the right viewer at the right time.

100% Correct Answer:

• To serve the highest-value ad to the right viewer at the right time.