What is the first-touch attribution model?

1. Singles out the first touchpoint as the most recent visit.
2. 100% of the credit is assigned to the page that originally drove a visitor to your site.
3. Gives credit to the touchpoint where a conversion directly occurred.
4. Assigns a weighted percentage of the credit to the most recent touch points.

Correct Answer:

• 100% of the credit is assigned to the page that originally drove a visitor to your site.