What is the direct result of focusing only or mostly on conversion? Select all that apply.

1. The opportunity for a longer-term, and far greater, business impact is missed
2. The number of Page followers decreases
3. A large component of the audience journey is missed
4. The conversion rate increases

Correct Answer :

• The opportunity for a longer-term, and far greater, business impact is missed
• A large component of the audience journey is missed