What is the difference between reporting and analytics?

1. Reporting explains what has happened, while analytics is an attempt to explain why something has happened.
2. Analytics explains what has happened, while reporting is an attempt to explain why something has happened.
3. Trick question! There isn’t one.
4. Reporting is for journalists, while analytics is for marketing, sales, and services representatives.

Correct Answer:

• Reporting explains what has happened, while analytics is an attempt to explain why something has happened.