What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.

1. Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts
2. Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous site visitors
3. Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on forms and a CRM
4. Pixel-based retargeting is more effective, list-based retargeting is less effective

Correct Answer:

• Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts
• Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on forms and a CRM